New Deal: Uber + Basket

A couple weeks ago we launched one of my favorite business development deals with Uber that we've done at Basket. It really shows the power of the platform we've built and another opportunity for shoppers to see local retail through a different lens. Read more about what we built in our blog post below:


Basket is the first smart shopping list that tells you where to shop based on real time prices and sales for grocery and everyday items. Today we’re proud to announce our partnership with Uber to offer free rides to shoppers getting to and from the store of their choice for this week’s shopping trip.

The founding vision of Basket was to make shopping easier for consumers.   The vision is becoming reality as our community has grown to thousands of shoppers using the Basket app that prefer to buy their favorite brands at nearby stores because they have access to previous unavailable information on Basket about offline and online store prices, sales, and availability. 

For many shoppers, their choices for grocery shopping feel limited by their location and what stores are in their neighborhood.

But today, starting in Richmond, VA, that changes. “We’re really excited to partner with Uber to continue realizing our vision  to make shopping easier for shoppers.  One of the top frustrations we hear from shoppers is their lack of reliable transportation resulting in only buying what they can carry.” - Neil Kataria, Founder and CEO of Basket.

With Uber + Basket, shoppers can find their favorite products at any grocery store, compare prices and sales and get a ride with Uber to and from the store in minutes.

"Uber is a reliable and cost effective option regardless of where you need to go in Richmond. Our partnership with Basket makes the full grocery shopping experience more seamless and empowers shoppers with access to the products they want at the best possible prices.” - Annaliese Rosenthal, General Manager of Uber Virginia. 

This is a continuation of the growing online to offline trend and showcases how the Basket shopping platform is powering the Basket app and smart shopping list, quickly changing the way shoppers think about how they plan, shop, and save on groceries every week. 

Next time you have to head to the store you can sit back and relax knowing that with Uber + Basket, you can get the products you need without having to worry about finding a ride.

andy ellwood